IMPACT OF THE IMPLEMENTATION OF E-COMMERCE ON SMEs

Abstract

This paper aims to study the economics, cultural and strategic impacts in SME (Small and Medium Enterprise) using e-commerce from there beginnings, as strategic change or never used. It was carried out through field work based on a survey whose purpose was to collect information about strategic, economic and cultural variables. The research was made applying a survey model on a sample of 54 SME, which covered different types and sizes. As results, conclusions are made about the difference of how organizational culture and strategy impact in business over SME that apply e-commerce, and those that do not apply it. Besides, economics impacts are presented over those SME that effectively apply e-commerce.